Commercial lending.
The same deal gets very different answers from a bank, a life company, a conduit lender, and a private fund. Knowing why is most of what separates a good loan from an average one.
Borrowers tend to think of commercial lending as one market with one price. It is not. It is a set of distinct capital sources, each built around a different business model, and each of them is genuinely good at some deals and genuinely wrong for others. A property that one lender calls marginal is another lender’s core product.
Here is the honest map.
Banks
Local, regional, and national banks are the largest single source of commercial mortgage debt, and for good reason. They are flexible, they know their markets, and they will look at property types that more standardized lenders skip.
What they care about is relationship and risk concentration. A bank holding your loan on its own balance sheet is thinking about deposits, about how much it already has out in your asset class, and about whether it wants more exposure in that submarket this year. That last point is why a bank that loved your deal last year may be lukewarm now, through no fault of yours. Bank debt is usually recourse and usually shorter term.
Credit unions
Member-owned and often overlooked. Credit unions frequently hold their paper, which gives them room to price aggressively for a borrower they like. They tend to be geographically focused and relationship-driven, and their appetite can be very specific. When a credit union fits a deal, it fits well. When it does not, no amount of persuasion helps.
Life insurance companies
Life companies invest premium dollars against long-dated liabilities, so they want long-term, fixed-rate, low-drama loans on quality assets. They are conservative, patient, and often the best available terms for a stabilized, well-located property with credible tenancy. They are also selective. Secondary markets, deferred maintenance, and short lease terms are where life company interest tends to fade.
CMBS and conduit lenders
Conduit lenders write loans intended to be pooled and sold as bonds. That is the defining fact about them. Because the loan has to fit a securitization, the structure is standardized, the documentation is heavy, and servicing after closing is impersonal. In exchange, CMBS is a reliable source of non-recourse, fixed-rate debt sized against the property’s cash flow, on assets and markets that banks may find too large or too far away. Prepayment is usually restrictive, so it suits long holds rather than deals you might sell early.
Agency
Fannie Mae and Freddie Mac programs serve multifamily and manufactured housing. Within their lane, agency debt is frequently the strongest combination of leverage, term, and pricing available anywhere. Outside that lane, they are not an option at all. Agency execution rewards clean, stabilized properties and organized sponsors.
Private money and bridge lenders
Private capital solves for time and condition rather than price. A property in lease-up, a repositioning underway, a purchase with a tight closing date, a story that takes a paragraph to explain. Private lenders will move on those when conventional underwriting cannot. The cost is a shorter term and a higher rate, which is why private debt should always be taken with a specific exit in mind. Our commercial rehab loans page covers that sequencing.
Family funds
Family offices and private capital groups sit somewhere between a bank and a private lender. They are relationship-based, they can structure creatively, and they are often the answer for a deal that is sound but does not fit anyone’s stated guidelines. There is no published box, which is both the advantage and the difficulty.
SBA
Government-backed 7(a) and 504 programs, for owner-occupied commercial real estate and business needs. SBA is not an investor product. The occupancy requirement is the gate. For business owners buying the building they operate from, it is often the strongest structure available, and our SBA loans page explains how the programs differ.
Why this matters to your file
You cannot tell whether an offer is good by looking at it alone. Our job is to know which of these sources is likely to want your deal, take it to them, and put the answers side by side. We are a brokerage, not a lender. Lenders approve and fund. We make sure the right ones see the file.
What this covers.
Every source has a shelf
Each lender type is built to hold a particular kind of paper. What they will write is a function of what they can hold, not of how much they like you.
The right list beats the long list
Sending a file everywhere is noise. We take it to the sources whose criteria your deal already matches, and skip the ones it does not.
Structure, not just rate
Term, amortization, recourse, prepayment, and reserve requirements often move more money than a fraction of a point on the rate does.
One file, several answers
You compare real offers side by side instead of guessing whether the first number you received was competitive.
Who this fits.
Owners who only know their bank
Your bank is a legitimate option. It is one option, and its guidelines are narrower than the market's.
Deals that got declined once
A decline is usually a mismatch, not a verdict. A property that falls outside one lender's box often sits comfortably inside another's.
Anyone comparing offers
You have a quote in hand and no way to tell if it is good. That is a market question, and it needs more than one data point.
Capital sources we shop.
We are a brokerage, not a bank. Your file goes to the sources most likely to fund it, not one lender's shelf.
Banks
Local, regional, and national.
Credit unions
Local and national, member-owned.
Life insurance companies
Long-term capital from life companies.
CMBS
Commercial Mortgage-Backed Securities.
Private money
Private capital sources.
Agency
Agency lending programs.
Family funds
Private family funds.
SBA
Government-backed, for owner-occupied real estate.
Loan types we place.
Property types we finance.
Common questions.
Still have a question? Start a request and our team will get you an answer.
Because they hold different paper for different reasons. A bank keeping a loan on its own balance sheet cares about relationship and concentration. A conduit lender packaging loans for sale cares about how the loan fits a securitization. A private fund cares about speed and the exit. Same building, different math.
There is no cost to start and no credit pull. Send us the scenario and we will tell you whether it is something we can place before anything else happens.
That is common and it is often useful information. A decline usually tells us which category of lender is not the fit, which shortens the search. Tell us who said no and what they said, and it makes the next round more efficient.
We maintain more than 1,000 lender relationships nationwide across banks, credit unions, life insurance companies, CMBS, agency, private money, family funds, and SBA. Which ones see your file depends entirely on the deal.
Once your scenario matches a lender's guidelines, a soft LOI quote often comes back within 24 to 48 hours, and a hard LOI in one to two weeks. We reply within one business day either way.
Tell us about your deal.
Sixty seconds to start. We respond fast, with real lender options and a clear next step. No credit pull, no commitment, no cost.